Welcome to Airflux

Here you can find all the documentation you need to understand Airflux, integrate it into your game, and maximize your ad revenue. We will guide you through every step of the journey, from initial integration to utilizing advanced features for your game’s growth.

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1. What’s Airflux?

Airflux is an AI-powered ad optimization platform designed for mobile games, especially in the casual and mid-core genres. With a focus on playing experience, Airflux optimizes ad timing, frequency, and formats using machine learning and real-time data analysis to uplift LTV while reducing churn. With automated A/B testing and reinforcement learning, Airflux continuously adapts to changing user behaviors to maximize ad revenue while keeping your players engaged.

2. Who needs Airflux?

Airflux is the ideal solution for game studios seeking sustainable growth through ad optimization based on each player’s behavior. You will benefit from Airflux if you are:

• developing and running casual and mid-core genres mobile games

• looking for ways to optimize in-game monetization strategies

• seeking to increase ad revenue without compromising user experience

• interested in adopting AI-driven ad optimization solutions

3. How do I get started with Airflux?

Learn how to integrate your game and get the most out of Airflux by following the Airflux Tutorial.

Airflux Tutorial

4. Where can I get more information about Airflux?

Airflux Webpage

Airflux Blog

Frequently Asked Questions

What is the minimum DAU required to get meaningful results with Airflux?

Generally, a DAU of around 20 to 30k is sufficient sample size for repeated weekly A/B testing. Note that Airflux is dependent on multiple factors to produce meaning results:

• Expected performance uplift resulting from policy changes

• The amount of event and player attribute data that can be fed to the AI model within test period

What kind of ads can be optimized using Airflux? Can Airflux be used to optimize rewarded ads and in-app purchases?

Airflux supports optimization across various ad types. Currently, Airflux focuses primarily on optimizing interstitial ads. Other features such as optimizing rewarded ads, are available in a private beta. For inquiries, please contact us at [email protected].

We are already conducting A/B testing with Firebase. How is Airflux different?

Firebase A/B testing is useful for measuring the effects of specific variables and validating hypotheses, but it relies on manual definitions and analysis to verify policies for particular user groups.

Airflux enhances these capabilities through AI-driven automation. It automatically proposes, tests, and continuously refines policies across hundreds or thousands of fine user segments, focusing on maximizing overall user lifetime value (LTV).

Is there any potential conflict with other mediation platforms (e.g., MAX, AdMob)?

Airflux is designed to operate seamlessly without conflicts alongside existing mediation platforms.