Reporting

This guide provides an overview of the AI-powered ad optimization process following Airflux integration and how to access the initial report.

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1. Model training

Once the integration with Airflux is complete, your game data will be fed into the Airflux AI for model training, which will take approximately 2 weeks.

Why does it take 2 weeks for model training?

Airflux requires a sufficient amount of data for player segmentation to develop optimized advertising strategies tailored to each profile. This initial training period is an essential process for personalized ad display optimization.

The following data sets are key to model training:

• Player behavior: Play patterns, such as game playtime, play frequency, purchase history, and ad viewing history.

• Game progress: Player’s current level, in-game status, etc.

• Ad attributes: Ad types, frequency, rewards players receive after watching rewarded ads, etc.

Using anonymized data in adherence to privacy regulations, Airflux effectively trains its models to determine the best timing for ad displays, enhancing LTV and retention without affecting the gameplay experience.

To learn more about how inference works in Airflux, click here.

2. Reporting and Dashboard Access

An Integration Success Report is issued via email as soon as data integration is confirmed, typically within two weeks of the initial setup. This report serves as a confirmation that the data is flowing correctly into the Airflux system.

Following the commencement of model training and optimization, Weekly Performance Reports are delivered to provide ongoing insights. These reports highlight key metric changes, such as shifts in LTV and retention, alongside the specific Airflux settings customized for the game.

For a more comprehensive analysis, the dashboard offers full access to all optimization results and real-time data, allowing for a detailed review of the AI’s performance and its impact on game growth.

Frequently Asked Questions

How can additional users be granted access to the dashboard?

User management is handled through the Airbridge dashboard. By inviting users under [Settings] > [User Management] and granting them permissions for the specific app, those users will automatically be authorized to access the Airflux dashboard as well.

What if initial performance does not meet expectations?

It may take additional time for Airflux to fully analyze data and generate significant results. Typically, noticeable improvements in key metrics such as ARPU and retention are observed after a continuous optimization process of 4 to 6 weeks.

Have questions?

If you have any questions regarding model training and reporting, contact us at [email protected].